The Music industry has had a rough going the past few years. Many record stores have closed and labels have shut their doors, leaving artists to fend for themselves to continue to pursue their craft. Artists are now forced to adapt to the new business models (still yet to be determined) and in order to be heard they need to spend half their time marketing their music as they do creating it. Even then it may not be enough to deem it more than a hobby, while they work their 9-5 to keep their overhead straight.
The ideal situation for an artist is to find a label structure and support that believes in and compliments what they do. This is hard to come by these days and to find a home with stability, consistency, and a strong enough brand to give them instant credibility is rare. Fortunately for some artists this label has existed for 15 years.
Founded by Peanut Butter Wolf, the aura and energy of Stones Throw has been fueled by the discovery of forward creating artists and giving them an outlet to be noticed. From the beginning foundations of the mad world of Madlib & the irreplaceable Dilla, to breakthrough successes Mayer Hawthorne and Aloe Blacc, to the branching out sounds of the Step Kids and the Now Again reissues, Stones Throw continues to prove their point that longevity is about keeping a pointed focus on what you believe in, sticking to it, and figuring out ways to keep it going.
Stones Throw is not a miracle worker, not every release is going to blow through the masses, but it’s the worker mentality, steady in it’s movement and adaptation, that has fed the miracle that it’s still here despite the turbulence of the music industry. They are the voice of a generational sound and an imprint in many people’s lives. They persist and produce year after year regardless how the dice has rolled. They just keep on keepin on.
Walk Talkin wants to congratulate and celebrate Stones Throw 15 years strong and looking forward to what the future brings.