We didn’t know what we started in 1997. We were just… inspired.  We were inspired to unite communities through music, dance and culture. We wanted to do this while supporting emerging artists, DJs and the various movements they lived and breathed in. It gave birth to events pioneering a multi-verse of progressive scenes — The Root Down, Descarga, Bounce Rock Skate, Cherry Poppin’, More Fridays, Thanks Givends Benefit and recently launched Milkshake. A sundry of partnerships with associate brands granted us opportunities to aid — from creation to execution — in successfully launching events such as: Grand Park NYELA, Tune-In Radio SXSW, Stones Throw — ATCQ Documentary Release event. Direct to Disc series, 10.10.10 parties, Happy Socks x Snoop Dogg, Kiss-N-Grind/Questlove, Soulection NYE and others.